Case studies

Local Ad Extensions with Barefruit Case Study

Note: Verizon Media is now known as Yahoo.

Barefruit received impressive results using Local Ad Extensions to help increase monetization of their sponsored search ads. This change resulted in improved user experience with local results, an +11% increase in CTR, and a +12% increase in RPM.

Learn how you can do the same for your business by downloading the case study here.


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Case studies

New Yahoo Search Experience

Discover how our new and improved Yahoo Search experience increases user engagement and retention.

Case studies

Product Ads

Learn how you can provide your users with a premium experience by incorporating Product Ads to your Search strategy.

Case studies

Investing in Search

Check out some of the modernization and monetization updates for our core Search products.