Case studies

Investing in Search

Note: Verizon Media is now known as Yahoo.

The Product team released a series of UX Experimentation and Ad Optimization updates in 2020 that helped improve engagement and drive RPM of some of our core Yahoo hosted Search products by +20%.

Read the full case study to learn more about some of the updates that helped modernize and monetize these Search products for Partners.

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Product Ads

Learn how you can provide your users with a premium experience by incorporating Product Ads to your Search strategy.

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Amply and the SSP

Learn from Amply Media and grow your total ad revenue by leveraging our SSP.