12.16.2020
Case studies
Investing in Search
Note: Verizon Media is now known as Yahoo.
![](https://edgecast.production.partners.backyard.yahooinc.com/partners/s3fs-public/styles/desktop_post/public/post/2022/03/14/yahooaccentcoinstacks-3.jpg?h=c3dcdb75&itok=pFTP9mMX)
The Product team released a series of UX Experimentation and Ad Optimization updates in 2020 that helped improve engagement and drive RPM of some of our core Yahoo hosted Search products by +20%.
Read the full case study to learn more about some of the updates that helped modernize and monetize these Search products for Partners.