Yahoo Partner Ads

Note: Verizon Media is now known as Yahoo.

Yahoo Partner Ads (YPA) is a Javascript solution which provides quality search ads and algorithmic results. Partners must own and operate these sites and manage their own search engine results pages. YPA is available across platforms for new and existing partners.

YPA is:

  • Easy to use
  • Highly customizable
  • Manageable through a user-friendly online tool that allows partners to customize their search experience
  • Easy to implement with a few lines of Javascript code
  • Cost effective

Additional benefits of YPA include:

  • Global availability in most countries
  • Customizable options, including colors, fonts and search features, that help partners match the look and feel of a page
  • Ability to further customize the design with CSS
  • 24/7 technical support
  • A/B testing capability
  • Fewer technical resources required to manage the business
  • New ad features only require enabling in the online tool and don't need implementation changes on the partner side
  • Easy to track revenue and searches with built-in reporting via the Partner Insights tool
  • No serving costs to implement YPA*


If you are already a partner with us, please reach out to your partner manager to set up YPA.

If you are not a partner, but are interested in applying for YPA through one of our other partners, please apply here.

*There will be serving costs related to managing your domains, but there is no specific additional serving cost associated with implementing YPA

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