Consumer Ratings

Note: Verizon Media is now known as Yahoo.

Consumer Ratings are similar, and can be complementary, to Merchant Ratings. They offer more specific information about merchants, such as price, customer service, delivery, ease of purchase, and shipping options. Positive user reviews and ratings can drive increased brand trust and credibility from users, potentially increasing CTR.

Consumer ratings

Results: Some partners have seen an estimated lift of +1% RPM. Results may vary.

Markets: US

Parameter: "&adEnableConsumerRating=1" (case sensitive)


More insights


Image Extension

Posting a small image next to an ad is a great way to get noticed.


Official Site Badge

Some Partners have seen a +2% CTR lift from this badge, displayed next to your ad headline.


Brand Annotations

Enhance user confidence and attract more clicks with a brand label.