Note: Verizon Media is now known as Yahoo.
Consumer Ratings are similar, and can be complementary, to Merchant Ratings. They offer more specific information about merchants, such as price, customer service, delivery, ease of purchase, and shipping options. Positive user reviews and ratings can drive increased brand trust and credibility from users, potentially increasing CTR.
Results: Some partners have seen an estimated lift of +1% RPM. Results may vary.
Parameter: "&adEnableConsumerRating=1" (case sensitive)