07.03.2018
Partners

Brand Annotations

Note: Verizon Media is now known as Yahoo.

A Brand Annotation adds a brand label to an ad when eligible. This annotation enhances user confidence and can attract more clicks because of a higher perceived advertiser reliability.

Brand annotation

Results: Some partners have seen an estimated lift of +0.9% CTR and +3.6% RPM when combined with Top Ad Annotations and Security Badge Annotations. Results may vary.

Markets: US

Parameter: "adEnableBrand" (case sensitive)

 

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Image Extension

Posting a small image next to an ad is a great way to get noticed.

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Official Site Badge

Some Partners have seen a +2% CTR lift from this badge, displayed next to your ad headline.