07.03.2018
Partners
Brand Annotations
Note: Verizon Media is now known as Yahoo.
![](https://edgecast.production.partners.backyard.yahooinc.com/partners/s3fs-public/styles/desktop_post/public/post/2019/07/01/partnerinsightssearchfeatures051232x706_2.jpg?h=04922ac3&itok=qqcF0RNr)
A Brand Annotation adds a brand label to an ad when eligible. This annotation enhances user confidence and can attract more clicks because of a higher perceived advertiser reliability.
Results: Some partners have seen an estimated lift of +0.9% CTR and +3.6% RPM when combined with Top Ad Annotations and Security Badge Annotations. Results may vary.
Markets: US
Parameter: "adEnableBrand" (case sensitive)