Brand Annotations

Note: Verizon Media is now known as Yahoo.

Woman types at a laptop in a bright window.

A Brand Annotation adds a brand label to an ad when eligible. This annotation enhances user confidence and can attract more clicks because of a higher perceived advertiser reliability.

Brand annotation

Results: Some partners have seen an estimated lift of +0.9% CTR and +3.6% RPM when combined with Top Ad Annotations and Security Badge Annotations. Results may vary.

Markets: US

Parameter: "adEnableBrand" (case sensitive)