Brand Annotations

Note: Verizon Media is now known as Yahoo.

A Brand Annotation adds a brand label to an ad when eligible. This annotation enhances user confidence and can attract more clicks because of a higher perceived advertiser reliability.

Brand annotation

Results: Some partners have seen an estimated lift of +0.9% CTR and +3.6% RPM when combined with Top Ad Annotations and Security Badge Annotations. Results may vary.

Markets: US

Parameter: "adEnableBrand" (case sensitive)


More insights


Consumer Ratings

Show off rave reviews alongside your search ads potentially increasing CTR.


Image Extension

Posting a small image next to an ad is a great way to get noticed.


Official Site Badge

Some Partners have seen a +2% CTR lift from this badge, displayed next to your ad headline.