07.02.2018
Partners

Security Badge Annotations

Note: Verizon Media is now known as Yahoo.

Man camping looks at his phone from the tent.

Security Badge Annotations add a "badge" to the ad to indicate that the advertiser's website is secured by a third party security provider, like Norton or McAfee. This annotation increases user confidence in the advertiser's website, thereby increasing clicks.

Example of how security badge annotations appear in search results

Results: Some partners have seen an estimated lift of +0.9% CTR and +3.6% RPM when combined with Top Ad Annotations and Brand Annotations. Results may vary.

Markets: US

Parameter: "adEnableSecurityBadge" (case sensitive)