07.02.2018
Partners
Callout Extensions
Note: Verizon Media is now known as Yahoo.
Callout Extensions highlight a website's products or deals with an extra snippet of code. Advertisers can enable 2-4 callouts per line, and the text cannot repeat what is already included in the ad. A list of phrases will be sent that partners need to concatenate with a space - ● - space, like in the example.
Results: Some partners have seen an estimated lift of +1.7% CTR and +2.1% RPM when combined with Review Extensions and 4th Line Annotations. Results may vary.
Markets: NAR, EMEA, APAC
Parameter: "adEnableCalloutExtension" (case sensitive)
