Keyword Bolding

Note: Verizon Media is now known as Yahoo.

Woman types at a laptop in a bright window.

Keyword Bolding will highlight the keyword(s) searched for everywhere in the ad where they appear, increasing visibility.

Keyword bolding example

Results: Some partners have seen an estimated lift of +1-2% CTR. Results may vary.

Markets: NAR (US, CA), EMEA (UK, IE, FR, DE, IT, ES, AT, CH, NO, SE, DK, FI), LATAM (BR, MX, AR, CO, CL, PV, VE), IN, APAC

Parameter: "&bolding=1" (case sensitive)