Keyword Bolding

Note: Verizon Media is now known as Yahoo.

Keyword Bolding will highlight the keyword(s) searched for everywhere in the ad where they appear, increasing visibility.

Keyword bolding example

Results: Some partners have seen an estimated lift of +1-2% CTR. Results may vary.

Markets: NAR (US, CA), EMEA (UK, IE, FR, DE, IT, ES, AT, CH, NO, SE, DK, FI), LATAM (BR, MX, AR, CO, CL, PV, VE), IN, APAC

Parameter: "&bolding=1" (case sensitive)


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Show off rave reviews alongside your search ads potentially increasing CTR.


Image Extension

Posting a small image next to an ad is a great way to get noticed.


Official Site Badge

Some Partners have seen a +2% CTR lift from this badge, displayed next to your ad headline.