07.02.2018
Partners
Keyword Bolding
Note: Verizon Media is now known as Yahoo.
![](https://edgecast.production.partners.backyard.yahooinc.com/partners/s3fs-public/styles/desktop_post/public/post/2019/07/01/partnerinsightssearchfeatures051232x706_1.jpg?h=04922ac3&itok=wSjI9UbD)
Keyword Bolding will highlight the keyword(s) searched for everywhere in the ad where they appear, increasing visibility.
Results: Some partners have seen an estimated lift of +1-2% CTR. Results may vary.
Markets: NAR (US, CA), EMEA (UK, IE, FR, DE, IT, ES, AT, CH, NO, SE, DK, FI), LATAM (BR, MX, AR, CO, CL, PV, VE), IN, APAC
Parameter: "&bolding=1" (case sensitive)