07.02.2018
Partners
Merchant Ratings
Note: Verizon Media is now known as Yahoo.
![](https://edgecast.production.partners.backyard.yahooinc.com/partners/s3fs-public/styles/desktop_post/public/post/2019/07/01/partnerinsightssearchfeatures031232x706_0.jpg?h=04922ac3&itok=6kmmqz7q)
Merchant Ratings are star ratings plus the number of reviews for advertiser. It's an aggregation of experiences from past customers with certain business details, which can help potential customers make a buying decision with reduced risk.
Merchant Ratings are provided by approved third-party merchant aggregator sites. This feature will only be returned for advertisers who have at least 20 reviews with at least 3.8 stars on one of these sites.
Results: Some partners have seen an estimated lift of +10-15% CTR. Results may vary.
Parameter: "adEnableMerchRating=1" (case sensitive)