Merchant Ratings

Note: Verizon Media is now known as Yahoo.

A man puts post-it notes on a glass wall.

Merchant Ratings are star ratings plus the number of reviews for advertiser. It's an aggregation of experiences from past customers with certain business details, which can help potential customers make a buying decision with reduced risk.

Merchant Ratings are provided by approved third-party merchant aggregator sites. This feature will only be returned for advertisers who have at least 20 reviews with at least 3.8 stars on one of these sites.

Example of how merchant ratings display in Yahoo search results

Results: Some partners have seen an estimated lift of +10-15% CTR. Results may vary.

Parameter: "adEnableMerchRating=1" (case sensitive)