07.03.2018
Partners
Call Extensions
Note: Verizon Media is now known as Yahoo.
Call Extensions are a special sponsored search feature only available on mobile and tablet. This feature gives users a convenient way to call an advertiser's business directly from the search results. More calls mean more answers for users and more leads for advertisers.
Results: Some partners have seen an estimated lift of +2-3% RPS. Results may vary.
Markets: US
Parameter: "&C2C=1" (case sensitive)