Call Extensions

Note: Verizon Media is now known as Yahoo.

Call Extensions are a special sponsored search feature only available on mobile and tablet. This feature gives users a convenient way to call an advertiser's business directly from the search results. More calls mean more answers for users and more leads for advertisers.

Call extensions example

Results: Some partners have seen an estimated lift of +2-3% RPS. Results may vary.

Markets: US

Parameter: "&C2C=1" (case sensitive)


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Consumer Ratings

Show off rave reviews alongside your search ads potentially increasing CTR.


Image Extension

Posting a small image next to an ad is a great way to get noticed.


Official Site Badge

Some Partners have seen a +2% CTR lift from this badge, displayed next to your ad headline.