07.03.2018
Partners
Call Extensions
Note: Verizon Media is now known as Yahoo.
![](https://edgecast.production.partners.backyard.yahooinc.com/partners/s3fs-public/styles/desktop_post/public/post/2019/07/01/partnerinsightsmobileproducts041232x706.jpg?h=c21d2bcc&itok=wog-bpBd)
Call Extensions are a special sponsored search feature only available on mobile and tablet. This feature gives users a convenient way to call an advertiser's business directly from the search results. More calls mean more answers for users and more leads for advertisers.
Results: Some partners have seen an estimated lift of +2-3% RPS. Results may vary.
Markets: US
Parameter: "&C2C=1" (case sensitive)