07.02.2018
Partners
Smart Annotations
Note: Verizon Media is now known as Yahoo.
![](https://edgecast.production.partners.backyard.yahooinc.com/partners/s3fs-public/styles/desktop_post/public/post/2019/07/01/partnerinsightssearchfeatures011232x706_3.jpg?h=04922ac3&itok=PqPb60Py)
Smart Annotations are a single line of text below the ad description line. This annotation highlights specific products, categories, features or brands pulled from the advertiser's landing page.
Results: Some partners have seen an estimated lift of +3.5% CTR and RPS. Results may vary.
Markets: (NAR: US, en-CA), EMEA (UK, FR, DE, IE + AT, de-CH, fr-CH, it-CH, ES, IT, NL, DK, FI, NO, SE), APAC (SG, IN), LATAM (MX, BR)
Parameter: "adSmartAnnotations=1" (case sensitive)